Good Intentions Don't Change Behavior. Rigorous Design Does.
The distance between a program that produces knowledge and one that produces behavior change is not a matter of facilitation skill or content quality. It is a matter of design.
Three Frameworks. One Integrated System.
ADDIE
Analyze, Design, Develop, Implement, Evaluate - the five-stage discipline that prevents expensive surprises.
Action Mapping
Cathy Moore's method eliminates everything that doesn't earn its place. Programs built around behaviors, not topics.
Kirkpatrick
Four levels: Reaction, Learning, Behavior, Results. The framework that separates evidence from anecdote.
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